Calling all cheesemakers in Victoria!

22 February 2016

CALLING VICTORIAN CHEESEMAKERS! 

The Melbourne Farmers Markets (MFM) is looking for new cheesemakers to attend their markets! 

Beginning April 10th, a brand new VFMA Accredited Farmers' Market will launch at the redeveloped Eastland Shopping Centre (Ringwood). The market will be weekly and has strong support from both Eastland and the local community. From April 9th, the Coburg Farmers' Market will also become a weekly event, giving producers and customers even more opportunities to buy and sell great local produce.

MFM exists to promote local businesses and provide strong trade options for Victorian food producers. Attending one of their seven accredited farmers’ markets around Melbourne is a great way to develop your product, increase sales and meet customers face to face. All stallholders must be accredited by the Victorian Farmers Market Association, which guarantees stallholders are selling their goods direct to the public, meaning you take the full dollar for your hard work!

Please contact the MFM for more information and to discuss your business - Email info@mfm.com.au or phone (03) 9419 0826.

Some information for cheesemakers about MFM from Director, Miranda Sharp

I’ve been fortunate to have found many excuses and opportunities to be involved with ASCA and ASCA members for many years. From being a food writer in the 1990’s, I became involved in judging at the early ASCA Cheese Show competitions, which coincided with my establishment of the first farmers market in Melbourne, at the Collingwood Children’s Farm in 2002. In fact, it was meeting Ferial Zekeman from Maffra Cheese at the ASCA Cheese Show that secured my first direct relationship with Australian specialty cheese makers, and they have traded at our markets ever since.

Melbourne Farmers Markets has now established seven accredited farmers markets, and we are fortunate to have members of ASCA attending every market, including Holy Goat, Maffra, Boatshed, Locheilan, L’Artisan, Berrys Creek, Milawa and Myrtleford Butter. The value of cheese makers and dairy farmers attending provides the important direct connection between producer and consumer, and a fabulous variety of cheese and tastings, but also a first-hand education about seasonal milk production, animal husbandry and other aspects of the dairy industry for the general public. For cheese makers and dairy farmers, we provide a low entry point into retail where the stallholder takes 100% of the dollar and the credit for their goods on the day. It’s a great opportunity for trialing new products, meeting chefs and suppliers plus collaborations with other stallholders.

Accreditation from the Victorian Farmers Market Association is the critical factor if you are interested in farmers markets, because this ensures that the operation is the ‘real deal’ and does not permit re-sellers and wholesalers to trade. I’d welcome any contact from Victorian ASCA members interested in our markets; it’s a unique and supportive platform that puts producers directly in the spotlight. 

Miranda Sharp
Director, Melbourne Farmers Markets

Miranda is also a member of the ASCA Committee, currently serving in the role as State Representative for Victoria.

      

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